The presentation of the initiative took place in Guayaquil city and was broadcast virtually. Besides Cruz, the panel included the delegate of the Guayas Province Ombudsman's Office Mirella Icaza, the LGBT Chamber of Commerce Director Diane Rodriguez, and representatives of the Production and Labor Ministries.
In 2013, the National Institute of Statistics and Censuses of Ecuador (INEC) conducted a survey of 2,805 members of the LGBTIQ+ community. Its investigation showed that 58 percent of the people interviewed did not have social security or access to health insurance.
Also, over 50 percent of the people mentioned that they had felt discrimination in their jobs. Up to 71.4 percent of them were excluded even in private spaces, where 65.6 percent of the LGBTIQ+ people were also victims of violence.