The partnership includes an experiential space at the Parc des Princes stadium, open to fans.

On Wednesday, Paris Saint-Germain (PSG) announced a sponsorship agreement with Coca-Cola until 2029, which includes the production of 400,000 collectible cans in honor of the club, two-time European champion in 2025 and 2026.

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The launch of these cans, featuring PSG’s colors, will begin on October 12 in more than 650 Carrefour stores in the Paris region. The partnership also includes an experiential space at the Parc des Princes stadium, open to fans.

The agreement includes Powerade, the company’s sports brand. Richard Heaselgrave, PSG’s business director, emphasized that they aim to create innovative experiences that unite millions of fans beyond football.

Sebastien Lesage, head of sports sponsorships for Coca-Cola in Europe, stated that the partnership will strengthen ties and generate shared experiences among fans.

This sponsorship reinforces PSG’s strategy to consolidate its position as a global brand and Coca-Cola’s decision to partner with clubs of significant international impact.

Founded in 1970, PSG is the most successful club in France and a European powerhouse, further solidified by its UEFA Champions League titles in 2025 and 2026.

The club blends sport, culture, and lifestyle, with iconic collaborations such as its partnership with Jordan since 2018 and projects in art, fashion, and music. With over 250 million followers on social media, PSG promotes Paris globally and develops social initiatives under the motto “PSG for Communities.”

teleSUR: JP

Source: EFE

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