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  • Ivanka Trump attends U.S. President Donald Trump

    Ivanka Trump attends U.S. President Donald Trump's strategy and policy forum with chief executives of major U.S. companies, Feb. 3, 2017. | Photo: Reuters

Published 9 February 2017

Ivanka Trump has said she would step away from her company when her father took office in the White House.

A top aide to U.S. President Donald Trump on Thursday promoted the clothing and jewelry line named after his daughter Ivanka, one day after the president's tweet criticizing a retailer for dropping her product line drew criticism over using public office for personal business gains.

“Go buy Ivanka's stuff,” Trump senior adviser Kellyanne Conway told Fox News in an interview from the White House. “I'm going to go get some myself today.”

On Thursday, Ivanka's brand was thrust again into the headlines after her father attacked department store chain Nordstrom Inc. in a highly unusual move using a White House Twitter platform to intervene in a commercial matter.

“My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person - always pushing me to do the right thing! Terrible!” Trump tweeted on Wednesday.

Nordstrom's shares dipped after the tweet, sent from both Trump's personal and official presidential accounts, but later closed up 4.0 percent on the New York Stock Exchange. Its shares were little changed in pre-market trade Thursday morning.

The move prompted criticism of Trump by ethics officials who served past Republican and Democratic administrations and said Trump's tweet was both unprecedented and troublesome.

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