For almost a century, to be exact since the presidential election of 1920, nominees have received the endorsement of influential celebrities that add to their campaigns a connection with people.
For example, Frank Sinatra endorsed John F. Kennedy and John Wayne endorsed Richard Nixon.
During the 2008 presidential campaign, Barack Obama, the Democratic Party nominee at the time, was endorsed by hundreds of celebrities, from Meryl Streep to Shakira.
In the current presidential race the candidates from both Republican and Democratic parties have also been endorsed by celebrities who believe they are the best option and transmit that message to their fans.
Senator Bernie Sanders, the self-described democratic socialist candidate of the Democratic Party, has emerged for many as the best option for progressive change and has proven his success among young and progressive voters across the United States.
Comedian Sarah Silverman has joined the ranks of Sanders’ supporters and has said he’s “not for sale.” She had also said that if “Americans are very smart and have a little luck,” they will have Sanders as their president.
Silverman is definitely an influential personality in the U.S., she has more than 8 million followers on Twitter and a long film andTV career.
The comedian introduced Bernie Sanders at a 2015 rally in Los Angeles that drew an audience of over 27,500 people, saying "he says what he means and he means what he says," Silverman said.
But it is not the first time that Silverman turns into politics, she had previously campaigned for women's sexual rights, same saxe marriage and in 2008 launched a campaign named “ The Great Schlep” in which she called young people to urge their grandparents in Florida to vote for Obama.
Florida is an important swing state with a large community of retired people .
MAKE AMERICA GREAT AGAIN pic.twitter.com/h8QJTk7ieB— Sarah Silverman (@SarahKSilverman) March 21, 2016
Despite the fact that Silverman was a former Clinton supporter, she has now thrown her social media weight behind the Vermont senator, whose campaign has been undermined by mainstream media.
Other celebrities endorsing Sanders are the actress Susan Sarandon and filmmaker Spike Lee, both human rights activists.
Although celebrities’ endorsements have not proven to have a decisive impact on an election's outcome, it has an impact in how people react on social media and the Campaign of Bernie Sanders has been built with all kind of small contributions by his followers who “Feel the Bern”.