Joining shock therapy, electoral politics, and proletarian gastronomy, the U.S. Hispanic Chamber of Commerce (USHCC) wants to use a Trump supporter' demagogic invocation of a “taco truck(s) on every corner” to animate voter registration drives nationwide.
The newly formed organization “Guac the Vote”– a riff of the name of the celebrity-endorsed voter registration campaign “Rock the Vote”– plans to work with more than 200 chambers of commerce and business associations across the country to transform the unremarkable neighborhood food truck into voter registration centers, and cells of political activism.
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“We are hoping in the next two weeks it will be in full swing,” Javier Palomarez, the chamber’s president, told NBC News.
The idea was inspired by remarks made by Marco Gutierrez, founder of Latinos for Trump, that unchecked immigration will result in “taco trucks on every corner.” In a twist of Machavellian logic, Latino outreach groups jumped at the chance to use the enemiy's weapon against him.
Just six days ago, Colorado Democrats parked a taco truck outside of US Republican presidential candidate Donald Trump’s Denver campaign office, inviting people to grab a bite and to register to vote. On the other side of the country, a Florida Democrat field organizer, Giovanni Sancho, helped organize up a similar drive the same day.
With voter registration deadlines bearing down on states ahead of the November vote, and polls showing Trump cutting into frontrunner Hillary Clinton's lead, the taco trucks couldn't be arriving at a better time for Democrats.
Denver City councilman Paul Lopez, who was present at the drive in Denver, was excited about the USHCC’s idea and hope it spreads beyond taco trucks.
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“I’d encourage all the paleteras (to register people to vote)” he said, as reported by Remezcla. “You’ve got to get creative. You’ve got to go to the people.”