While supporters of the far-right former military captain Jair Bolsonaro attended to the polls with guns on the first round of presidential elections in Brazil, supporters of leftist Fernando Haddad are voting on the second round with books instead and using the hashtag #MaisLivrosMenosArmas (More books, fewer weapons).
Voters of Haddad are taking pictures of themselves with their books of choice, showing all kind of books, including histories of social struggles in Brazil, feminist theory but also throwing in some Harry Potter and literature in general.
The campaign comes as an answer to Bolsonaro’s violent rhetoric and proposals to arm every family in Brazil. The candidate of the Social Liberal Party is a well-known supporter of a liberal arms policy and was advised by Donald Trump’s former senior counselor Steve Bannon.
In turn, Fernando Haddad, a university professor, has constantly repeated the phrase “More books, fewer weapons” as part of his campaign to show how divergent both candidates’ policies are.
“I will vote for everyone, #HaddadPresidente #MaisLivrosMenosArmas, all of you and all of you!”
“The single reds going to vote 13! For Life, For Democracy, For Brazil! #MaisLivrosMenosArmas #ViraVirouHaddad #HaddadPresidente13"
Contrary to Bolsonaro's supporters, people endorsing the #MaisLivrosMenosArmas campaign are actually taking their pictures before or after voting.
The Supreme Electoral Court of Brazil has banned all cameras, mobile phones or other recording devices from the polling stations and prohibited taking pictures during voting, but that didn't stop Bolsonaro's supporters from taking pictures of themselves voting using their guns.