Brazilian transplant organization ABTO is carrying out an unprecedented campaign to create awareness in Brazil and Latin America about the need to donate organs as hundreds of thousands of people are facing death due to the lack of donors, activist and ABTO representative Bruno Saike told teleSUR.
“This a wonderful, very humanitarian project for Latin America,” Saike said. “The objective is to foment a change of mind among the population to expand awareness and help the hundreds of thousands of people worldwide awaiting a lifesaving donation.”
Thanks for all your tweets. So pleased organ donations program had such an impact. Awareness is so important.— LeonAndJune (@LeonAndJune) October 23, 2015
Saike told teleSUR that renowned people from around the world are participating in the project, including Barcelona's star striker Lionel Messi, Italian singer Laura Pausini, and race car driver Emerson Fittipaldi, among others.
The activist and musician explained that he works through music. His hip-hop, pop-rock band, He Saike, has recorded “Golden Dream,” written by Argentine pop star Abel Pintos, for the organ campaign.
He Saike’s music video with Lionel Messi and other personalities
“We feel this song fits perfectly with the message we need to convey across Latin America and it also perfectly conveys our intentions,” Saike added. “The message is that in order to preserve human life, donation is of major relevance.”
Design thinking: sports club Recife in Brazil solving dearth of organ donations by using fans Recife allegiance 2 motivate donation. #ascj— Kathi Inman Berens (@kathiiberens) January 21, 2014
ABTO recently reported that organ donations in Brazil increased by 3 percent in 2014, compared with 2013 statistics, to almost 8,000.
However, ABTO says, more needs to be done. The organization indicated that its goal is to increase donors as a percentage of the population from 15 donors for ever million inhabitants in 2014 to 20 donors for every million inhabitants by 2017.
The Brazilian organization said Spain leads in organ donation as the rate there is 37 donors per million inhabitants.
The president of ABTO, Lucio Pacheco, told news outlet America Economia earlier this year, “It is important to understand organ donation as a role of civil society. It may be that today you do not require an organ donation, but you may need one in the future,” he added.
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