"We keep underestimating this film and it just shows no sign of slowing down," said comScore media analyst Paul Dergarabedian.
The Marvel film Black Panther continues to dominate in the box office, raking in a record-breaking US$1billion just 26 days after its debut.
The film’s diverse set of characters and the exciting storyline has captivated audiences around the globe, sending the film into the stratosphere of star films.
Since it’s February release, the film has risen to become the 33 film to gross Us$1 billion as well as the 16 Disney film and fifth Marvel flick to meet this level of success. Domestically, the film has grossed a total of US$521 million.
"Every movie that has opened in the wake of Black Panther has had its work cut out for it," said senior media analyst Paul Dergarabedian from comScore. "We keep underestimating this film and it just shows no sign of slowing down."
Starring Chadwick Boseman, Black Panther takes place in the fictional African country of Wakanda. Among some of its other leading cast members are Angela Bassett, Forest Whitaker, Lupita Nyong’o, Danai Gurira and Michael B. Jordan.
The almost full black cast has made waves in Hollywood, serving as a platform to discuss Black rights. Former first lady Michelle Obama praised the film, saying she was proud of the Black Panther cast for bringing black youths a team of superheroes they could look up to.
“I think about it like a wall crumbling,” Bock said. “In terms of ‘Black Panther,’ no studio can say again, ‘Oh, black movies don’t travel, overseas interest will be minimal.’”
Black Panther is the first film since Star Wars: The Force Awakens to maintain a four-week streak over box office weekends.
A month ago, following its release, the film’s director, Ryan Coogler, wrote an open letter to Black Panther fans, acknowledging and thanking them for their overwhelming support.
"I am struggling to find the words to express my gratitude at this moment, but I will try," he wrote.
"Deep down we all hoped that people would come to see a film about a fictional country on the continent of Africa, made up of a cast of people of African descent,” the director said, thanking audiences for giving his team “the greatest gift”: an opportunity to share the film.