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  • President Mauricio Macri celebrates his 2015 victory with his wife (c), and vice president (l).

    President Mauricio Macri celebrates his 2015 victory with his wife (c), and vice president (l). | Photo: EFE

Published 31 July 2018

The House of Commons of the U.K. Parliament revealed the involvement of SCL Group and social media platforms in a campaign that favored Argentina's President Mauricio Macri.

A report by the United Kingdom House of Commons has revealed that the company Strategic Communication Laboratories (SCL) Group, a parent company of Cambridge Analytica led an anti-Kirchner campaign during the 2015 presidential elections in Argentina, which businessman Mauricio Macri, of the Cambiemos coalition, won with a margin of less than 4 percent.    

ANALYSIS: 
Cambridge Analytica in Latin America: What We Know So Far 

The report titled Disinformation and ‘Fake News,’ was written by the Digital, Culture, Media and Sport Committee to address the “devastating” consequences of using platforms like Facebook and WhatsApp to spread “rumors and fake news.”

The committee found there had been a management meeting at SCL Group in May 2015 to discuss an “anti-Kirchner campaign.” The report does not provide details on who hired the company’s services or whether the campaign targeted former President Cristina Fernandez de Kirchner or presidential candidate for Kirchner’s Front for Victory, Daniel Scioli.  

Confidential evidence obtained by the committee describes the use of  “close proximity intelligence gathering efforts,” “information warfare,” the use of “retired Intelligence and security agency officers from Israel, the United States, U.K., Spain, and Russia,” and the creation of false Facebook and Twitter accounts for the anti-Kirchner campaign.

According to the report, when the committee asked Alexander Nix, former CEO of Cambridge Analytica, whether SCL Group had worked for an opposition party, or someone interested in influencing politics in Argentina, Nix replied: “that would be the appearance of that, yes”.

On the case of Cambridge Analytica’s involvement in the Argentine elections, the National Electoral Chamber of the judicial branch has opened an investigation to find evidence of Cambridge Analytica’s work in the country. However, that investigation has yet to produce any results.

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