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  • The firm also earned almost 5 billion yen from mobile game Pokemon Go through its investment in developers Pokemon Co and Niantic Inc.

    The firm also earned almost 5 billion yen from mobile game Pokemon Go through its investment in developers Pokemon Co and Niantic Inc. | Photo: Reuters

Published 31 January 2017

Nintendo has put for the first time one of its leading characters in a smartphone game instead of games for Nintendo’s own hardware.

The popular mobile app “Super Mario Run” has brought Nintendo Co. more than US$50 million since it was released for Apple Inc.’s iPhone in December.

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Analysts have said such performance is better than expected, but Nintendo’s chief executive says he wants more.

Nintendo Chief Executive Tatsumi Kimishima said he wasn’t satisfied with the initial results because the company had aimed to achieve a double-digit paying rate. Nintendo plans to release “Super Mario Run” in March for smartphones and tablets running Google parent Alphabet Inc.’s Android platform.

With “Super Mario Run,” Nintendo has put one of its leading characters in a smartphone game instead of games for Nintendo’s own hardware for the first time.

The company said Tuesday that Mario game has been far more successful than the typical smartphone game but still may not bring in enough revenue by itself to significantly boost Nintendo’s bottom line.

The firm also earned almost 5 billion yen from mobile game Pokemon Go through its investment in developers Pokemon Co and Niantic Inc — income which boosts Nintendo's net profit.

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