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In a new Copa America advertising campaign featuring Real Madrid superstar James Rodriguez, Adidas has done the absolute unthinkable: spelled Colombia completely wrong—and angered a nation in the process.
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In just the latest Copa America Centenario gaffe after the competition's organizers played Chile's national anthem instead of Uruguay's, Adidas has made what Remezcla has called the "ultimate mistake" by featuring the word "Columbia" in white, bold letters as part of its ad campaign.
Adidas is one of the biggest sportswear brands in the world and employs over 50,000 workers, yet nobody noticed the error.
The irony, however, was not lost on Twitter and the German multinational came in for some scathing treatment.
Check out some of the best tweets below:
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