Heineken to Invest $2.7 Billion in Mexico
Oriol Bonaclocha, CEO of Heineken Mexico, June 11, 2015.
June 11, 2025 Hour: 12:02 pm
The foreign investment will go to the Kanasin municipality in the state of Yucatan.
On Wednesday, Dutch multinational brewer Heineken announced it will invest US$2.7 billion in Mexico between 2025 and 2028.
RELATED:
Latino Immigrants in Atlanta Terrified by Immigration Raids and Street Arrests
“We are proud to share our intention to invest US$2.7 billion in the country, with a vision focused on growth, innovation and sustainability,” said Oriol Bonaclocha, CEO of Heineken Mexico.
The investment will go to southeastern Mexico, specifically to the municipality of Kanasin, in the state of Yucatan. The new plant is expected to generate more than 3,000 direct and indirect jobs and will enable Heineken to supply the Yucatan Peninsula “more efficiently and sustainably.”
This project marks a major milestone for the brewer company, as it conducted an Indigenous consultation for the first time in its history to move forward with the plant’s construction. “Investment continues in Mexico, confidence remains strong,” President Claudia Sheinbaum said.
“Heineken is positioning itself as the first company in the sector to initiate an open dialogue with the community. In addition, we implemented a supplier engagement process in coordination with the government of Yucatan to learn firsthand about local products and services, showing that we are starting down the right path,” he said.
The announcement comes amid Mexico’s ongoing negotiations with the United States over tariffs on steel and aluminum, and as other products receive tariff exemptions—conditions that, according to the Mexican government, could give the country competitive advantages over other investment destinations.
In 2024, Mexico closed the year with a new all-time high in foreign direct investment (FDI), recording US$36.8 billion—a 2.3% increase over 2023, according to official data from the Ministry of Economy.
teleSUR/ JF
Source: EFE
