British Prime Minister David Cameron has often made ham-fisted attempts at placating agenda-setting newspaper, the Daily Mail.
But it is still unclear as to why the tabloid, which supports Cameron’s Conservative party, chose to publish the explosive and salacious allegations from a disgruntled fellow politician about the leader.
On Monday, Twitter was literally squealing with delight over the revelation that the prime minister had put a “private part of his anatomy” in the mouth of a dead pig during the initiation ceremony of a notorious dining society for the rich while studying at Oxford University.
Social media buzzed with memes, puns and jibes (“bae of pigs” was one) so that #piggate was trending on Twitter.
Other bombs dropped in the book Call Me Dave by former Conservative treasurer and millionaire donor Lord Ashcroft include that Cameron occasionally smoked weed and listened to Super Tramp.
Ashcroft maintains that there is photographic evidence of the act with the pig’s head, but British commentators note that whether the story is true or not is immaterial.
“Our identification in this story is with the poor piggy, because the dirty little secret at the heart of our establishment may not be this one at all,” wrote Suzanne Moore in the Guardian. “We already know there is an entitled class that feels that normal rules don’t apply. It’s just part of the full English.”
Cameron, who apparently had a change of heart over the refugee crisis when the Daily Mail’s outrage suddenly was redirected from asylum seekers trying to enter Britain through Calais to the plight of refugee children, seems to have fallen out of favor with the paper over his former hedonistic excesses.
The story has undoubtedly had the power to sell papers and direct a huge amount of traffic to the site, indulging Ashcroft’s wish for “revenge” after he was snubbed for a top job.
Critics say the prime minister, whose representatives are refusing to comment on the allegations, will not recover from this any time soon.